Your Exit Strategy

·      The exit strategy I plan to make is to grow the customer base of the business while simultaneously expanding advertising and marketing, as to attract more people and spread information. In regard to a timeline, I could foresee it being about seven to ten years before I could comfortably pass the business along to others to effectively manage it.

·      I have chosen the particular exit strategy because of the nature of the business idea. Due to the fact that not many people are familiar with my business proposal and the many great benefits it provides, I can safely assume it will take time to grow a solid customer base. I will have to inform people of the dangers of the commercial pet foods they have been led to believe is perfectly fine for all these years while trying to convince them that I have the solution.

·      To be entirely honest, I do not think my exit strategy has had any influence on other decisions I have made in my concept. I identified something that I am passionate about, that can ultimately help and improve the lives of dogs and their owners. As for how the exit strategy played into all of that, well I can’t say it had much to do with it. Regardless of the exit strategy, I would have still pursued my idea the same way I have so far, as it means so much to me.